Tag Archives: Google

GNOME and how NOT to do marketing

How NOT to do it?

A simple example. Lets say you have heard of GNOME or you use it and want to downlaod the latest GNOME live CD. What would you do?

Right, you type in “gnome live cd” in a search engine like Google. Lets see what we get on February 2010:

google search result

search for "gnome live cd"

So we get essentially two top results. The first are in the GNOME Live! Wiki and the first result is the page GnomeLiveCd. If you open the page you do get a page that was last updated by me in 2007 so  about three years ago.

The other link leads to a not any more exiting webpage http://live.gnome.org/GnomeLiveCd

Marketing is no magic. Its more or less often about giving people what they expect.

If you lead people who expect to be able to download a running live cd to three year old information and none existing websites this is a #FAIL.

You can mostly forget thinking about any more marketing if you fail here.

Another failure is that GNOMEs website do not provide custom 404 pages and that just too many websites become 404 (not found). In 2008, so two years ago I reported this as a bug and provided a simple page as a solution. Nobody cared – so it was ok to LOOSE all visitors who do not find a page. Ali Abdullah talked about why this is important.

A website without 404 page cant be taken seriously in 2010 from a marketing perspective. If you take into account that fixing it would have been an one minute job you start wondering about priorities.

GNOME has taken a lot of work and efforts to start the new website with the Plone CMS: I have no idea when it will land. Right now http://www.gnome.org is not accessible. Maybe this means its already there? On the central development page in the GNOME wiki GnomeWeb you are told the new website is coming in September 2009. So so much about updated information if you really try to track down the progress and you care about the website.

Third example was the GNOME Office website, which was outdated for many years and to just resolbe this issue it tool about a year.

I could go on and on, but these are just two examples that show how NOT to do marketing on the internet – even if its “just” free software. No smart person will ever try to test GNOME again if what he finds looks so crappy.

How to do it?

Really, really simple: Provide the information the user needs – and if it is hard to find or  moved either forward to a new place. Keep information update. You do not want to discourage a user from trying out your application, desktop or whatever.

This is just my small view of the whole “marketing in internet” problem which results from my experience and after witnessing what has happened and especially not happened with the GNOME website.

I write this down, so that things change. Things do not change because you get a great new CMS. You might get it someday – but what do you do in the five years between now and then. Sure, nobody wants to see five years of stagnation, but what you can learn is that fixing the small things often still makes sense. Nobody likes to fix small things, especially men dont like it. Men like to think big. And maybe thats part of the problem: They do a lot of heavylifting and much too often find out too late that it is too often. That said I have also seen women falling in love with Plone; no idea why … 😉

Summary

Help people find what they are looking for. Most web users have simple desires on their mind like find some essential information or download a live cd. Even if you can not provide this, you can say that you do not and why. And deal with users that come to your site like something worthful that should not be wasted easily!

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Filed under Free Software, GNOME, Technology

Linux users not allowed to download Chrome browser?

You might say: well its only for Windows – but thats not the problem. Linux should be ok to run a Windows application with WINE – or even can download via Linux and than have a Windows machine access the setup file. But Google seems to either think that Linux has no WINE for running Windows apps or it does not want Linux users to test – because I click download I dont get anything.  This I guess will work via browser recognition.

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Filed under Browser, Free Software, Technology, Web

Googles Chrome looks good

I have read the comic about Googles new chrome browser and I must day I am impressed. It targets some points I like to see in browsers:

  1. They call it “omnibar” – others say Opera was the first – personally I know it from Epiphany for ages – and Epi still is ahead in the implementation because it includes search engines also.
  2. Google Chrome also has tab completion for search engines. Personally I think this is smarter than Epiphanys solution – also Chrome fetches the search engines automatically if you visit a site. That may be difficult if there is more than one search box, isnt it?
  3. Starting with last visited pages is not nice. I dont want anybody tht I show my browser to see exactly which pages I visit most often and so give him an insight about my preferences. This is a privacy issue in my view. I think organizing that in some kind of menu or my recalling adresses also in respect of how often they are visited would be smarter.
  4. The ‘incognito window’ allows me that everything I browse in that window not being saved (no history, etc.). Good idea!
  5. Popups banned to the tabs they come from – yeah. nice.
  6. The security model is smarter than what we had before
  7. A crashing plugin not being able to crash the whole browser would be a great accomplishment. As this is one reason i cant use Epiphany nowadays – because Adobes closed source flash player constantly crashes it. You know that flash nowadays really is on nearly every page – so that happens quite often – how I would love open source flash plugins to become a perfect alternative. Then bugs would be fixed finally.
  8. Chrome downloads malware sites. So this is kind like the adblock lists available? If so, thank you and this can be incorporated into other browsers, too

All in all I think this is a nice thing. There are some other important points, too such as a focus on stability and a fast javscript engine – but thats not really my focus. Why does Google do that? I think that Google has hoped that other browsers would become more capable and that this did not happen fast enough and so they decided o take WebKit and make it even better, just like Apple did with Safari. Again a lesson in Free Software. Where this will end up is that these browsers will gain something:

  • Konqueror uses KHTML, WebKit comes from KHTML. I guess it will use webkit as default in the future, also.
  • Safari as it uses Webkit from beginning or better Apple forked KHTML to do WebKit.
  • Epiphany as it will switch to WebKit
  • Some mobile browsers like for Google Android and Nokia stuff (Nokia bought Trolltech who build Qt. And Qt is used to make WebKit)

Mozilla has lost the support of many projects who were using the Gecko engine or where evaluating it. As far as I understand those projects felt that Mozilla cared more about Firefox and Thunderbird and so they had some bugs open in the rendering engine which they then handled in the interfaces rather in the engine itself – and that Gecko was more complex to use.

I have seen that myself – when you try to build Epiphany and have a constant problem with the XULRunner component (compatibility issues).

So I am seldom critical to what Google does, because I always thought what they did had a good quality. I now have tested Yahoo search for a while because it is default for firefox search in address bar – but the results are essentially worse. And I dont know of any other viable alternative.  And this has been going on for years. Google also has made some smart moves in business like Gmail, etc. where they essentiall daid that disk space should not be an issue and invested some time to make the interface smarter than general web based mailers. In the end Google often wins because their results or products are better.

I agree that they are too dominent now and I would love to see more competitors – but those now are just too greedy and too silly. Google can be beaten for sure – they are also humans (at least I think so, LOL) . There is a lot potential in the web – Some years ago, before Google hit the search engin scene there were actually different search engines you could select from. Today i still only use Google, because I like to get the best result of what I intend for my search. if other search engines would try to do that they would become better, also. But essentially most others try harder in selling ads first and funnily thats why Google earns more money than those others. I think that only Open Source can stop Google -and I even think that Google would not see this as competition. Google already has moved into different fields and soon the search technology will not be the heart of their business. It was just the one thing they were the best in the world and what everybody needed and wanted. So I see the point where Google might even open up the code of their search engines – not soon though. I dont have an overview of where they earn the most but think that still the search engine is too essential for them to share much of the knowledge?

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Filed under Browser, Free Software, Technology, Web

Knol

Knol is online. And I like that they offer some licensing options for CC and GFDL. Not sure if this might not end in some confusion (as you cant mix two articles). Also not sure if what they do will make sense. Bu I like this parts:

5.1. No Google Ownership of User Content. Google claims no ownership or control over any content submitted, posted or displayed by you on or through the Service. You or a third party licensor, as appropriate, retain all patent, trademark and copyright to any content you submit, post or display on or through the Service and you are responsible for protecting those rights, as appropriate.

Of Knol Terms of Service

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The results of using the internet wrong

This article really got me thinking twice!

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Googles Phone will be THE killer

Why do I think that? Because only Google has the power to integrate all their internet services (Mail, Google Maps+GPS, …) The only other company who could do that with such a large user base would be AOL – but they lack a lot of the services. So what Google will do is delivering instant information to what people might be looking for – so like they make a photo with their mobile phone of a church and will get every information about it including nearby restaurants.
It is clear to those who can add one to one that no phone company can ever compete with Google. This may sound a bit strange to some people, because they think Apples iPhone looks cool or that there are really large phone companies. But the thing is – they all dont have anything new to give. Only Apple is trying to bring some new uses and functionality to the user – but still they dont yet have a large userbase. Google just has all possibilities in its hands to roll up the mobile market.

OTOH – do we really want Google to be in control of yet another sector? I think not as long as Googles policy is so obscure and not open. We need more guarantees that our information will be kept secret and is not used for unwanted purposes!

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Filed under Linux, Technology