GNOME: Oh dear, here they come again

I was hopeful to see some major changes in GNOME Topaz (3.0). But now I have quickly viewed the discussions on the marketing list. Especially those threads:

GNOME Marketing Strategy (Was Audiences), Paul Cutler
GNOME 3.0 slogans, Michael Hasselmann

PLEASE DONT (do it again)
Dont waste your time thinking again about target audiences and slogans. Some say the real [...]

How free desktops like GNOME and KDE could improve marketing

As I have decided to become a bit more engaged in GNOME marketing by contributing ideas, working on the wiki and providing patches for the web pages I have rethought how marketing can be done by a free desktop like GNOME or KDE:
I found that there is often an important miscalculation made. Like in the [...]